Paid content is increasingly popular on social media channels. These advertising posts are generally part of a campaign that targets other people on the platform, who meet the requirements you set up as part of the advertisement. They are called 'dark posts' because they're not published on your feed so they're kind of 'hidden' to people visiting your regular account.
We're sometimes asked by customers whether Brolly archives dark posts on Facebook. It's a great question.
Brolly captures the dark posts that have attracted comments. Once somebody comments on one of your paid or 'dark' posts on Facebook, it becomes a conversation, and we'll archive it along with your regular published posts.
Comments first, then the post
Usually the comment gets archived first, and then the post is archived a little later. That's just because dark posts are not archived in real time, even though the comments are! (That's one for the #brollynerds )
No comments = not archived
If your paid Facebook post attracts no comments, it won't be archived.
Brolly doesn't archive dark posts on LinkedIn.