We refer to capturing ‘social media records’ a lot at Brolly.
A record refers to an individual interaction captured by Brolly, this includes any related multimedia files such as images, videos and screenshots of hyperlinks. A record in Brolly also includes metadata - information about the record that is not visible publicly. Metadata is an essential part of compliant archiving.
Brolly stores each status update, tweet, post, private message, and comment as a separate record.